Welcome to the AH-Effect!
What is the meaning behind “The AH-Effect”? Who are Anna and Harry? And how do they represent ARGO-HYTOS’ business processes and know-how?
You can find all the answers on this page.
The overall aim of the campaign is to underscore the value ARGO-HYTOS brings to customers in a brand new way through the medium of animation and storytelling. The animated explanatory videos are the main component of The AH-Effect and showcase how we as ARGO-HYTOS reach our solutions in close collaboration with the customer. As ARGO-HYTOS representatives, Anna and Harry star in these videos and present our business processes in a straight-forward manner.
Hey, I'm Anna.
“Hello there, we are so excited to introduce ourselves! My name is Anna, and over there is my colleague, Harry. Yes, you guessed right, it is not a coincidence that our names start with an A and H – we like to stay on-brand. We want to take this opportunity to tell you a bit about what we are here for. Harry and I want to bring our highly specialized industry niche closer to you. By visualizing our competence, products and solutions, we convey our ARGO-HYTOS knowledge and know-how in a brand new way.”
What's up, I'm Harry.
“Additionally, the two of us symbolize what ARGO-HYTOS stands for. We are the official mascots that you can find in all our local entities, no matter where they are located in the world. You can always count on us in our animated explanatory videos known as The AH-Effect series. Ever wondered what oil cleanliness really is about or how we as a company bring a great value-added by taking full responsibility of our customers’ machines? Stay tuned.”
The AH-Effect Episode 1:
Anna & Harry find the Ultra-Solution together with the customer
We go beyond our product footprint offering filters and valves – we are your experts for mobile hydraulics. We know your machine, its functionalities and what it needs. Our team develops applications accordingly and in close collaboration with the customer. Let’s think out of the box together.
Click here for more filtration solutions.
The AH-Effect Episode 2:
Anna & Harry help translating the oil’s language
The dynamic prediction of an oil life and targeted changing of oil ensure the longevity of your machine. ARGO-HYTOS makes condition monitoring easy with our smart oil condition sensors that evaluate the measured parameters automatically. Let’s show you how contaminated oil is a thing of the past.
Click here for more Condition Monitoring solutions.
The AH-Effect Episode 3:
Anna & Harry take full responsibility of your machine.
ARGO-HYTOS simplifies your life. We have a comprehensive and deep understanding of your machine, allowing us to ask the right questions to find the most suitable products, applications and solutions for you. Why make your life complicated?
The AH-Effect Episode 4:
Anna & Harry keep it clean.
ARGO-HYTOS likes to keep things clean. What happens when the oil in your machine gets dirty? How do we at ARGO-HYTOS prevent oil contamination or how can we help to clean contaminated oil?
The AH-Effect Episode 5:
Anna & Harry take you behind the scenes of our Applications Team.
How do we at ARGO-HYTOS come up with solutions? How do we develop customized solutions that exceed our customers’ expectations?
If you have any questions in regards to The AH-Effect, do not hesitate to contact Léonie from the Group Marketing Team:
To find out more about ARGO-HYTOS and how we can support you in your projects, head to our website or contact us directly at