We produce fluid power solutions

#BeTheSolution #BeARGOHYTOS

Léonie Kirchgeorg
Group Marketing Communication & Branding
Joined the ARGO-HYTOS family in July 2021

What does a day in the role of your position look like?

My daily tasks usually revolve around ensuring that the ARGO-HYTOS brand is presented consistently and effectively across the globe. From leading the global image video project and supporting international exhibitions to managing our Social Media channels, my daily work certainly does not get boring.
Additionally, I am in charge of introducing several new digital tools into the company to optimize processes and to achieve a higher efficiency for the company. Thereafter, I invest much time to make sure that these digital tools are properly integrated into our daily lives and that my colleagues know how to effectively use them to create a value-added in their work.
Lastly, I get to be creative. In fact, I get to bring fun things to life such as The AH-Effect campaign or this very BeTheSolution campaign.

What was the moment where you knew you made the right decision to join ARGO-HYTOS?

It was probably the moment I realized that the world of hydraulics needs creativity. This happened pretty early on when I got to take on The AH-Effect and the corresponding explanatory videos.

What do you value the most about ARGO-HYTOS?

The global network. I feel very privileged that I get to work with people from different countries and cultures. The dialogues, ideas and solutions that come out of these collaborations are the unique ones – both for our teams but also for the customer.

ARGO-HYTOS is all about coming up with solutions. How do you (and your team) come up with solutions? How does ARGO-HYTOS as an employer support you (and your team) in bringing these solutions to life?

My team is everything. We are a small team and responsible for the Marketing for 16 entities, so working effectively and generating a high as well as effective output is our daily bread, and we are very good at it. Finding solutions for stakeholders or for our own projects has a lot to do with figuring out what the needs are and how these translate best to present ARGO-HYTOS and its offer to customers in the strongest and most poignant way across the globe.

Before we introduce solutions, we are very careful to evaluate how this fits into our Marketing strategy, so we have the balancing act of giving stakeholders what they require while also making sure that their request fits with the brand image. This can be challenging and a longer process, but in the end we reach a clear solution that we are proud of.



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